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題庫解析   >   增強(qiáng) 題型   >   CR544-556題
本題由lindy提供
CR544-556題

【OG20-P567-628題】

Candle Corporation's television stations are likely to have more income from advertisers than previously. This is because advertisers prefer to reach people in the 18- to 49-year-old age group and the number of people in that group watching Candle television is increasing. Furthermore, among Candle viewers, the percentage of viewers 18 to 49 years old is increasing.



Which of the following, if true, would most strengthen the argument that Candle Corporation will receive more income from advertisers?


    (A) Advertisers carefully monitor the demographic characteristics of television audiences and purchase advertising time to reach the audiences they prefer to reach.

    (B) Among people over 49 years old, fewer viewers of Candle stations buy products advertised on television than do viewers of other stations

    (C) There will be increasingly more advertisements on television that are directed at viewers who are over 49 years old.

    (D) Candle stations plan to show reruns of television shows during hours when other stations run shows for the first time.

    (E) People 18 to 49 years old generally have less disposable income to spend than do people over 49 years old.


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答案:
A

邏輯鏈:

(A)廣告商偏好18至49歲的人;越來越多的此年齡段的人喜歡看C 且C觀眾中此年齡段的人比重在上升—(B)廣告商會選擇C,ad income增加

A:廣告商會仔細(xì)監(jiān)測觀眾的人口特征并購買ad time來reach他們偏好的觀眾。即廣告商會注意到他的目標(biāo)群體喜歡看C。說明了(A)可行性合理性,加強(qiáng)邏輯鏈。

B:相比于其他station的49歲以上的viewers,更少的49歲以上的C viewer會買電視廣告產(chǎn)品。無關(guān)。

C:當(dāng)其他電視臺播放新節(jié)目時,C計劃重播舊節(jié)目。無關(guān)。

D:18至49歲的人擁有的可支配收入比49歲以上的人的可支配收入少。無關(guān)。

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